The Shopper – The shopper can save anywhere between 10%-50% off items, and really has nothing to lose – that is of course, unless they buy items they do not really need.
The Merchant – The merchant will receive more sales than they would usually expect. For example, rather than using a search engine many shoppers firstly visit a coupon site and therefore it is a way of driving targeted traffic to their website that is ready to buy. The downside for the merchants is when a shopper has already decided that they want to buy with a particular merchant, but ends up getting to use a coupon code when they would have bought one anyway. It is also the case that some merchants may damage their brand by being seen to offer big discounts.
The Coupon Site – Coupon sites make a percentage off of the sale in some cases and can even sell advertising space on their website.
When it comes to saving money on coupon sites, shoppers have to know what they are doing to ensure that they get the best deal. Here are our 5 tips to ensuring you get the most bang-for-your-buck!
1.Only Buy When You Need To – Rather than looking for deals that are cheap and then deciding to buy them, wait until you actually need something and then go ahead and look for a coupon. By doing this you will truly save money, rather than buying loads of things you do not need at low prices.
2.Search High and Low for Coupons – If you use a search engine or directory to come across a website which has the items you are looking for, now it is time to find a coupon for that site. Start by doing a search on your favourite coupon site, and if you cannot find it there then you could try doing a search into Google for a phrase like: "merchant name + coupon code" or "merchant name +promo code".
3.Spread the Word – by spreading the word about coupon sites, we can encourage websites to offer truly great prices from the start – every time. When many businesses can offer 50% off of some items, why not spread the word so that prices become lower permanently.
4.Always consider other costs such as shipping when deciding which is the cheapest. Also, be sure to check the terms and conditions of the coupon to see if your purchase applies with the criteria that they need.
5.As well as looking at the terms and conditions of the coupon, you have to look at the terms and conditions associated with purchase too.
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